While I still worked at my full-time software job - freelance jingles were how I held myself accountable to consistently practicing songwriting and music production. By having deadlines and paying clients, it forced me to sit down after work even when I was really tired and just get the job done. It taught me how to channel my creativity instead of waiting for inspiration or waiting til I felt like it. Now I can bring that same focus and mentality when I work with other co-writers or on my own music.

 

Many other artists have written commercial jingles - either in the prime of their career, or while they were still making ends meet before making it big. Justin Timberlake famously make the McDonald's "I'm lovin' it" jingle. And Mark Foster of Foster the People made many jingles as a write/producer before their breakout hit "Pumped Up Kicks". Here's an awesome jingle music video they made for a Muscle Milk. I can't avoid smiling when I watch it haha. I hope it has the same effect on you!

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Best,

-Marcus (aka Cradle Cat)